Mandaris

Apple announced the days for the upcoming developer conference and for the first time that I can recall, I didn’t really know what to feel. For years, I’ve had being a Mac user as part of my identity. I have shirts still in the original plastic celebrating different operating system releases. I remember standing in lines for products and software while chatting with everyone else in line about what feature they were looking forward to.

But, what about this one?

What am I feeling?

If I had to sum it up in one word?

It would be “joyless”.

Now - more than ever - I feel that Apple is no longer the Apple that delights but the Apple Inc. we see today.

Is this release going to make development of good to great software easier or is this another chance to navigate more services into our lives?